5 surprising facts about your shopping behaviour in hot weather

Did you know heat can change the way you shop? Yes, really. Research shows that when temperatures rise, we tend to shop more impulsively. Before you know it, you’ve bought five summer dresses—even though you only needed one. Oops.

But why do we do that? These five facts break it down for you:

1. Warm weather makes you more impulsive Heat lowers your self-control. You have less mental energy to make thoughtful choices, so you’re more likely to buy something without really thinking it through.

2. You’re unconsciously seeking reward High temperatures make people look for ways to feel better. Shopping becomes a form of comfort—just like grabbing an ice cream or a cold drink.

3. You’re more likely to buy clothes that match the weatherIn hot weather, people tend to buy breezy, summery clothes—even if they already have plenty at home. The current temperature tricks you into thinking you need it.

4. Cool stores keep you longer—and you buy more Air-conditioned shops feel like an escape. You linger longer, which increases the chances you’ll buy something. Retailers know this—and use it to their advantage.

5. Online shopping spikes on sleepless summer nightsHot nights mess with your sleep. Many of us end up scrolling through webshops at midnight—and clicking “add to cart” more often than we’d like to admit.

Smart shopping in the sun? Choose slow fashion.

At Trashious, we believe in conscious choices—especially when the heat is on. Our bags are made from plant-based leather, like leftover apples and cactus leaves (and believe us, those plants can handle the sun). They’re sustainable, stylish and made to last. Not just for one season, but for years.

Hot tip

Keep a little list in your bag of things you actually need. It may sound boring, but your wallet (and the planet) will thank you. And we bet you’ll still fall in love with that one piece that truly fits your style—with a story to match.

Your turn

How do you keep your cool during hot days? Do you give in to spontaneous buys—or stay loyal to your list? Share your summer style moment with your Trashious bag—it’s proof that mindful can also be beautiful.And don’t forget to tag us: @trashious.official (IG) or @trashious (FB).

Stay cool. Stay conscious. And leave the rest sweating.

Discover our plantbased bags collection.